Management Team

Jack Ross

Chairman, CEO [-]

Serial entrepreneur, investor and Director with 25+ years of experience in senior level roles in CPG companies. Over his tenure, Jack has developed a broad and diverse network of retail contacts at senior management levels across North America. He brings with him a wealth of knowledge from leading Start-ups to public companies and adds corporate governance experience from both Public and Private sectors.

Jaime Fickett

SVP Finance & Operations [-]

Jaime oversees all aspects of Synergys Finance & Operations. An accountant with a background in audit work, Jaime handles all financial reporting. She has been with FOCUSfactor brand for over 9 years.

Luc Vanhal

EVP Non-Retail & International [-]

Luc Vanhal has extensive experience in U.S. and international marketing of health-related products as COO of NAC Marketing, as well as CFO and COO of Guthy-Renker. Vanhal holds a master’s of business administration from the University of Leuven, Belgium. Prior to joining Synergy Strips, his background also includes CFO of consumer products for The Walt Disney Company, president and COO of Vivendi Universal Games and COO of Belkin.

Al Baumeler

EVP Sales & Marketing Retail [-]

Al has served as the Sr. Vice President of Marketing for HNS Global since 2012. At HNS, Al managed the company’s supplement portfolio developing growth strategies and driving sales and product development for the company. HNS doubled in company sales from 2012 to 2013 and was subsequently sold to a private equity firm in May 2014.



Before joining HNS, Al was Chief Marketing Officer at Natrol where he oversaw Marketing, Sales and New Product Development in a portfolio that included vitamin supplements and sports nutrition brands. During his tenure at Natrol, Al helped drive profitability by overhauling 5 out of the 6 brands to compete more effectively and launching 30+ higher margin products over 2+ years while expanding distribution among key retailers in club, mass and drug.



At Rexall Sundown, Al was Vice President of Marketing responsible for managing the Sundown Vitamin portfolio and Osteo-BiFlex, where he repositioned the brand that resulted in increased share from 18 percent to 23 percent to $135MM in sales. Al has had various leadership positions in Marketing with Novartis, Wyeth and Reckitt Beckinser managing brands like Robitussin, Advil Cold & Sinus, Benefiber, Ex-Lax, Maalox, Dulcolax and Lysol. Al has a bachelor’s degree in Engineering from Rutgers University and an MBA from Columbia Business School.
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