PeerLogix Observes 9.26% Month Over Month Increase in Over-The-Top Viewership Hours

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 May 10, 2018 - 1:27 PM EDT
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PeerLogix Observes 9.26% Month Over Month Increase in Over-The-Top Viewership Hours


Only PeerLogix Provides the Official Over-the-Top Viewership Results for Non-subscription Services

NEW YORK, NY, May 10, 2018 (GLOBE NEWSWIRE) -- PeerLogix, Inc. (the "Company") (“We”) (OTC: LOGX), the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, today announced its reporting on select monthly estimates for the measurement period ending April 30th, 2018, as compiled by the company’s proprietary measurement services.

PeerLogix is the established standard for tracking non-subscription based over-the-top viewership data of television, movies, and listeners of music around the world. Reports of on-going usage and specific shows and media are available directly from the company and made available to partners upon engagement. Much of the company’s April viewership and engagement data has already been made available to partners, and a brief synopsis is provided herein.

Cumulative video hours for non-subscription OTT services in the month of April was observed at 138 million hours which was a +9.26% increase from the prior month. Based on this rate of growth, the Company estimates that total video hours watched for Q2-2018 will be approximately 420 million hours. 

“Much of the increase in April was driven by an uptick in television series popularity across OTT platforms. Consumers are increasingly migrating to streaming services as their primary means to watch everyday TV shows. The SVOD (“on demand”) model for television is rapidly maturing and catching up to that of movies which were the first entertainment category to go ’on demand’,” said William Gorfein for PeerLogix. “We expect this trend to continue for the foreseeable future.”

Notable to both market observers and advertisers were the specific television content popular over the measurement period. Taking a deeper dive, the Company’s April measurement results showed very strong popularity of HBO’s Westworld leading the pack with 272 thousand hours streamed. 

The top-5 worldwide television results for non-subscription over-the-top viewership, listed in descending order, per data collected as of April 30th, are below:

RankProgrammingNetworkHours Streamed (000)
1WestworldHBO272
2The BlacklistNBC176
3The FlashThe CW164
4The ExpanseSyFy140
5The OriginalsThe CW124

About PeerLogix

PeerLogix is an advertising technology and data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of over-the-top viewership and listenership in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects over-the-top data, including IP addresses of the streaming and downloading parties (e.g., location), the name, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media watched, listened or downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.

Forward Looking Statement

Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.


Contact:
William Gorfein
PeerLogix, Inc.
646-598-4640
info@peerlogix.com

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Source: GlobeNewswire (May 10, 2018 - 1:27 PM EDT)

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